What products are really like and what people say about them can differ considerably.

Why?
Because consumers, who are very clear if they like or dislike a product, struggle to identify and express the reasons why. Indeed, they can often be wrong in their reasons.

Why does it matter?
Developers need a true understanding of product characteristics to work on the product and the brand team need it to develop credible claims. Consumer perceptions are also essential in creating motivating communications.

To find out what consumers really think, we often use indirect research approaches or combine direct and indirect methods: e.g. for product optimisation, we combine expert sensory evaluation with acceptability data from consumers; for brand attribute research we use conjoint methods.

Imaginative solutions using solid techniques across the range of product research issues are our strength: from concept appraisal…through formulation guidance…to brand communication: from habits studies…to category management.

So, whether you want to maximise your market potential, get the most from your product or understand your consumers, the solution designed is driven by your business issue and the results will be communicated in the way you need.

Look at our FAQ for examples of issues successfully solved.