product perceptions

product perceptions is a specialist market research agency conducting sensory and consumer research in the UK and internationally. We work with FMCG manufacturers and retailers on food and drink, personal care and household products, helping them optimise their concepts, products, range, price, packaging and positioning.

Success Breeds Success

ppl is well ahead of industry norms.

Everyone likes to be on the winning team, especially as we are still weathering the effects of the worst recession in recent history. Well product perceptions would like you to share in our success. You may have seen in the recent MRS annual report for 2009 that product perceptions has enjoyed turnover growth of +23.4% (compared to the overall picture of -4.7%), placing us firmly in the top 25 participating agencies. Our success is down to a combination of two important factors;

1. increased repeat business from our existing blue chip client base, evidence that we are continually delighting our existing clients:

'Great job and appreciated in particular the ability to interact directly with the responsible people resulting in a very smooth and light process for me!' Philippo Nardi, Consumer Insight Manager - Europe, General Mills

'Thorough, organised, proactive, worked as a partner, good analysis. You were great!' Anna McGeown, Consumer Insight Manager, Kimberly Clark

2. a significant amount of new business, evidence that product perceptions is continually offering fresh approaches to research issues which our new clients are lapping up,

'Happy with client service and level of expertise and professionalism from project team'. Consumer Insight Manager, UK Food & Drink manufacturer

'Very professional service, great attention to details, very good interaction with the client, and very good adaptability to find the best options (black glasses or red light, wine storage at the right temperature...)'. Nathalie Jacquet, Head of Sensory Analysis and New Product Development, Pernod Ricard

So if you want to join the winning team then please contact; yvonne.taylor@productperceptions.com dominic.buck@productperceptions.com

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We have a real passion for products: for finding out what they’re really like and what people think about them. Working with us, you will receive incisive, reliable research guidance backed up with high quality service.

Essence
Our goal is to inform your product, brand and innovation strategies.
Because we are specialists in all aspects of product research we get straight to the heart of the issue.

Depth
Using our knowledge and experience, we go beyond the obvious and uncover the truth. Whatever your objectives, we will steer you away from risk and guide you to the most profitable opportunities.

Fusion
You will find out what consumers really want, thanks to our integrated approaches: combining the best information from relevant sources.

Clarity
Our bespoke solutions will provide you with clear recommendations for action.

Flourish
Valuable information, focused to your objectives makes confident decision making and a successful outcome a reality.

defining quality

creating opportunity

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Success Breeds Success